Featured Projects
Design should make an impact — even when it goes unnoticed.

I design with intention, where subtle details reveal meaning. My work balances function and expression, creating experiences that are engaging, adaptable, and intuitive — with an impact that is felt as much as it is seen.
‍
Citradon
— Brand & Product Redesign · 2026‍
‍
A two-month studio project rebranding Redoxon, a Vitamin C effervescent supplement, into Citradon, a more modern and lifestyle-oriented identity. The redesign included naming, logo design, packaging, tablet form, and an AI-supported campaign built around the idea that Vitamin C is for every day, not just sick days. This project strengthened my ability to integrate generative AI into my design workflow and translate brand research into a cohesive product, packaging, and marketing system.

Roles — UX Researcher, Product Designer, & Graphic Designer



Belle’s Music Unraveled
— Web Design & Development · 2025‍
‍
A personal, data-driven website built with foundational HTML and CSS that visualizes my lifetime Spotify listening statistics. Each section draws from a different music element — sheet music, headphone wires, record players, and album covers — turning raw data into a playful visual story. The project strengthened my front-end skills and taught me how to translate a high-fidelity Figma mockup into a functioning web experience.

Roles — Web Designer & Front-End Developer


Favorites Pizza
— Website Redesign & Brand Alignment · 2025‍
‍
A UX/UI redesign of a local pizzeria's website, focused on improving readability, navigation, and brand cohesion. Through site analysis, restructured information architecture, and a high-fidelity Figma prototype, the redesign translated the restaurant's existing identity into a clearer, more professional digital experience. The project deepened my understanding of information architecture and how thoughtful design decisions can strengthen both usability and brand presence.

Roles — UX/UI Researcher & Web Designer


Piano Virtuoso
— Visual Storytelling Film · 2023‍
‍
A drama short film about a girl trying to meet her grandmother and mother's expectations of becoming a piano virtuoso. Made under the constraint of minimal-to-no dialogue, the film carries its emotional weight entirely through mise-en-scène, cinematography, and pacing.

Roles — Director, Cinematographer, & Editor


Lift the Weight Off Your Shoulders
— Marketing Product Video · 2025‍
‍
A product film translating the emotion of relief into a physical object: a backpack reimagined with wings to symbolize lifting weight off the shoulders. Styled as a student-targeted TV infomercial and medication advertisement, the video uses contrast, voiceover, and visual storytelling to communicate relief through product design.

Roles — Product Designer, Director, Editor